neuroscience & artistry

Stories are everywhere. Books, films, tv series. Even board games often have the so-called “flavor”, meaning the attempt of the developer to add depth or background to the item, providing a form of context, usually by stories and descriptions. 

The beauty is in the eye of the beholder. Actually, it might be best to say that the beauty is in the brain of the beholder.  But what is it in our anatomy that makes us feel all fuzzy at the sight of something we define beautiful? And why are we wired that way?